The Magic of 4700

Why in the world do I have 4700 golf journals? Why not 1000 or 100 or 5000?

I've been asking myself the "why not 100" question for about a year now.



But seriously, why 4700? The number of journals in my inventory started at 5000. Or 5040 to be exact. Five thousand was the minimum order at the factory in China where my babies were born. The extra 40 - well, I can't really explain those. Somehow they crept into the shipment so I kept them. At the time I thought 5000 seemed like a small number compared to the millions of people in the world.

Yes, 5000 is a small number compared to the billions of people on planet earth.

It's a much bigger number when they are stacked in my garage taking up the space where my car usually lives.



So how did I go from 5040 journals to 4700?

Two big reasons.

I did manage to sell about 150 of my treasures through an interview I had on the local NBC affiliate here in Denver, 9News. Susie Wargin, the local Sports Woman newscaster extraordinaire, was gracious enough to have me on her morning segment to talk about the journals.

God bless Susie.

She is the sweetest woman, always inspired by us lonely entrepreneurs trying to make it big. But thanks to her, the journals received great press followed by a couple of days worth of orders. Never mind that she had me on at 6:20am in the morning. I still had sleep in my eyes when I arrived at the studio. I did manage to get there on time though. I wasn't going to miss my 15 minutes of fame (or in this case, about 7 minutes). I'll take what I can get.

Click here to see the 9News video.

The other 150-200 journals I donated to various causes. The biggest donation I made was to the LPGA Golf Clinics For Women, which benefits Komen for The Cure. I sent them 76 journals in exchange for some press in their monthly e-newsletter.

I also sent samples to lot's of women involved with the EWGA (Executive Women's Golf Association). A great organization for golfer gals.

None of the donations led to big sales, mainly because I don't think they reached a big enough audience. But that's okay. I was and still am happy to send journals to people who want to promote them on my behalf. Giving product away is usually never a waste, unless you send them to certain blog editors who act like they're going to write about them (I'll rant about that on another day).

So there you go. The magic of 4700. Or should I now say, the magic of 4698 (thank you Letta!).

I can't wait to get to the magic of 100. Or...the magic of zero!